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Julia Lööf

UX/UI Designer

From user insight to business outcome

Product Manager student at Hyper Island Stockholm, graduating April 2027.

Project Delivery Brief (PM)

UX for All: The Accessibility Filter

CORSO Collective for Cieran Studio

Frigge for WWF

Discovery Module for TeliaPlay

I am aspiring to work in product management. I come from a UX/UI design background, and in a PM role I thrive in working deeply with discovery to truly understand the real problem before jumping to solutions. Designing for users means truly understanding them, and that is why I love working with design and strategy.

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Get to know me:

– Product-driven designer with a background in UX, UI, and digital strategy

– Holds two formal degrees in UX and UI design

– Starting Product Manager at Hyper Island in August 2025, graduating in April 2027 (Internship from September 2026 to April 2027)

– Graduated top of class from Berghs School of Communication in May 2025 with a degree in Digital Design and Strategy

UX/UI Work

Web/app design, visual design & brand design/strategy.

Project Delivery Brief (PM)

UX for All: The Accessibility Filter

Technigo

Jan, 2024

CORSO Collective for Cieran Studio

Berghs School of Communication

Oct, 2024

Frigge for WWF

Berghs School of Communcation

Sep, 2024

Discovery Module for TeliaPlay

Technigo

Nov, 2023

Pitchdecks created by me

CORSO (Cieran Studio)

CORSO, a cutting-edge streetwear brand, needed a community built around product innovation, craftsmanship, comfort, unique style, and transparent development. Here you can visit their website.

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UX for All: The Accessibility Filter

Frustrated by how often poorly digital banking serves elderly, I designed an accessibility filter for Danske Bank. This project reinforced my belief that accessibility is both a necessity and a business opportunity.

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UI Design: Final Pitch- Coming soon

My project included three different UI design tasks: a landing page for the fictional loan calculator Klirra, an optimized landing page for Gina Tricot, and the creation of my own food-inspired app.

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My approach as a Product Manager: A Client Case

Project Planning as a PM

This presentation deck shows a real client project where I planned and led an 11-week product initiative as a Product Manager.
 

In my role as a PM, I focus on presenting the work in a clear and visual way so designers, developers, and stakeholders can quickly understand the product, the problem, and the plan. This clarity helps the team align early and feel involved from the start. How the project is presented matters to me, because it sets a standard for clear communication and builds trust in my understanding of the problem and in how I structure the work for the team.

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Reality

Low activation

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Focus

Activation first

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Plan

Discovery to delivery

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Read My Essay on SEO & UX Design

In this paper, I explore the incredible connection between SEO and UX, showing how blending these two strategies unlocks the key to higher conversion rates and engagement. Those who master this combination will gain a huge advantage, as this approach is only going to grow in importance. It’s something that has sparked a new and exciting interest in me, and I believe it will soon become a game-changer in digital strategy.

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